SERVICES

Pamela Groberman Media & Public Relations Inc. offers four distinct services to its clients.

Media relations and public relations

The team at PGMPR provides clients with an enormous network of newsroom contacts and creates professional, credible tools for mobilizing these pipelines to public opinion.

Our team spends at least one day every week staying in touch with existing contacts in the media and cultivating new ones. We draw on many years of marketing and promotions experience to devise buzz-engendering event ideas and leading edge methods to interact with the press. As public relations specialists, we create persuasive collateral materials including press releases and unique press kits to help garner positive media exposure. Our experience in everything from viral and guerrilla-style marketing to softer launch campaigns ensures that your message reaches your target media and also impacts the public.

Corporate Communications Counsel

In addition to providing media relations and event planning services, Pamela Groberman Media & Public Relations Inc. also provides its long-term clients with a senior public relations voice at their management table. A member of the Pamela Groberman Media & Public Relations team joins the client's management team and participates in the client's regular executive and marketing meetings.

Our team assumes responsibility for all of the client's strategic communications, including public relations and media relations. We also bring a public relations lens to all corporate decisions, and provide an informed public relations perspective to corporate planning and product development. The role is to support marketing, manage reputation, seize opportunities and respond to public issues.

This arrangement is an ideal solution for companies that require the depth and experience of a senior corporate communications expert, but cannot make the business case for full-time staff working on these issues.

Special events and launches

As part of our client's public relations and media campaigns, we will often plan one-of-a-kind, never been done events and/or launches. The team has years of successful event planning experience including the announcement of the master planned $1 billion Revelstoke Mountain Resort, Danish Way of Living applied arts exhibition, as well as the enormously popular annual Chip's Not Dead Yet Memorial Mile in Point Grey.

High-profile PGMPR-created events include:

The swishy cocktail series at the Olympics Vancouver 2010 for Swiss luxury watchmaker, Omega SA. featured brand ambassadors Cindy Crawford, Michael Phelps and Buzz Aldrin. Staged at The Fairmont Hotel Vancouver, the events were deemed as the most elegant at the Olympics.

International pop superstar Justin Timberlake's winter getaway to the multi-million dollar mansion, The Grove at Whistler, complete with a media bash catered by Opus Hotel’s executive chef, Don Letendre.

The scene to be seen 20th anniversary glam bash of Boys' Co -a fashion gala featuring major fashion houses such as J. Lindeberg, Versace, Hugo Boss, Stockholm, R.E.D. & Valentino. Described by the press as having a New York, London or South Beach vibe.

Spot on Denmark, an outdoor event showcasing four indie rock Danish bands. Recognized by media as one of the best bashes of 2007!

A red carpet movie premiere of Crossing. Michael Buble created a stir when he was invited to walk the red carpet.

The launch of Kicking Horse Mountain Resort with a community event attended by the Premier of BC as well as media from across BC and Alberta which included an enormous big air show.

The Uno tent party with a funky fashion show, featuring clothing from local designers, for South Main's Uno condo development; an event which united local businesses, home buyers and the community.

Vegas launch of Oxia Personal Oxygen in conjunction with Hardrock Hotel and Casino's renowned Rehab Pool Party.

The gala launch of Home Depot in West Vancouver, which showcased the talents of Jann Arden, with all proceeds going to Rick Hansen's "Man in Motion Foundation".

The launch event for the Elan condo development, which featured a performance from Canadian hip-hop artist, MC Kyprios for a one-night-only nightclub experience.

The Melville condo development Splish Splash Sky Pool Party –a VIP media cocktail soirée to preview the highest, most expensive sky-home in downtown Vancouver.

Media Training

Publicity can determine the success or failure of a company, organization or entertainment artist. It is essential that spokespeople and artists are prepared to be interviewed on radio shows, television news programming, entertainment shows and in print format, such as newspapers and magazines.

Companies and organizations can reap huge benefits if key members of their staff are trained in the art of being a "great interview". Managers and publicists know that an individual who has the proper media training can create higher demand for a product, service or their talent through the positive publicity that they generate in successfully dealing with the media.

At PGMPR we have the expertise to guide clients through media training that will provide a solid foundation and will instill the necessary tools needed to handle media situations and encounters.